Interesting article and worthy read on the company and its inventive history.
Drowning is a silent killer. The WHO estimates that it is the third leading cause of involuntary death, with more than 320,000 deaths per year worldwide. Children, males, and individuals with increased access to water are most at risk of drowning. Having prior experience in scuba diving and being an expert in mechanical engineering, Heinz Ruchti, CEO and President of Deep Blue AG, decided to introduce a pioneering product that will act as an extra layer of protection against drowning and will help people to prevent unfortunate accidents.
... Drowning is silent and invisible! In children, drowning is the second leading cause of accidental death. He states, “We saw how many children and adults drown while swimming or bathing, so we decided to use our specific knowledge of underwater technology to develop electronic systems to better protect people from drowning.” As people who swim or play in the water have become cautious about health safety, they realized that it has become highly important to create excellent solutions that will help in monitoring it more precisely.
Drowning is not the violent splashing call for help that most people expect. Drowning is almost always a deceptively quiet, silent, and invisible event. The waving, splashing, and yelling that dramatic conditioning (television) prepares us to look for, is rarely seen in real life. Drowning is the second leading cause of accidental injury-related death among children ages 1 to 14 – a lot of drowning accidents happen close to parents or other adults. The problem is to recognize in time when somebody is drowning. Not only can children drown, but it can also happen to everybody being in the water.
BlueFox ST1, their new device for people’s individual protection in the water, does not require any installations. The entire anti drowning system is worn on the wrist!
The company aims to protect the customers from all the risks associated with drowning and ensure that pure fun does not turn into a tragedy.